DIGITAL BRAND MEDIA & MARKETING GROUP, INC. RAPPORT DE GESTION ET ANALYSE DE LA SITUATION FINANCIÈRE ET DES RÉSULTATS D’EXPLOITATION (formulaire 10-Q)
Readers are cautioned that certain statements contained herein are forward-looking statements and should be read in conjunction with our disclosures under the heading "Forward-Looking Statements" above. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. This discussion also should be read in conjunction with the notes to our consolidated financial statements contained in Item 8. "Financial Statements and Supplementary Data" of this Report. OPERATIONS OVERVIEW/OUTLOOK
La société a développé un document appelé Creds Deck qui fournit une description aux clients potentiels de la proposition de valeur de Digital Clarity
Coronavirus lockdown initially halted, and even now has slowed down, many business processes starting from manufacturing, supply chain to logistics, and marketing. Digital Clarity is no exception, and the negative impact for over a year and a half, is measurable.
Certaines entreprises ont définitivement fermé ou suspendu temporairement leurs activités de marketing numérique en raison de cette incertitude. Cet état d’esprit entraîne une diminution drastique du trafic en ligne, des ventes, de l’engagement, des conversations et une baisse du classement des recherches. Des opportunités émergent et Digital Clarity recherche activement de nouveaux clients dans un nouvel environnement.
Digital marketing is not a quick-fix solution to gain momentum. Therefore, it does not give companies visibility overnight. Many companies using digital marketing techniques such as search engine optimization (SEO) or social media marketing, are already aware that implementations take three to four months' time to achieve positive results. Our company mantra remains, "ROI is our DNA." This means that although there has been a slowdown in existing business and new business development, there is a need for reinforcement of the digital values proposition to bring or maintain a company's brand front and center. As a consultancy, we are delivering the message. Operationally, fiscal year 2021 has been important in continuing the direction of the Company and steering it toward a scaled growth plan which has been in neutral while the Company addressed certain external challenges beyond its control. This has also been impacted by the worldwide pandemic of Covid-19. Nevertheless, the Company continued to focus on the positive, proven operating model and used that model to maintain certain existing clients and through its digital infrastructure, is perfectly placed to expand geographic reach to new clients in 2022. Through a turbulent 2020 to date, DBMM continues to build on its strengths. Like the rest of the world, the effect of Covid-19 and the Pandemic that still persists are a paramount concern, the Company has strong relationships within the market and will continue to extend its business focus to a wide variety of industry verticals.
Personne ne s’attendait à ce que la pandémie et la
Le cœur de l’entreprise est son conseil en marketing.
POURQUOI LES EXPERTS NUMÉRIQUES CONTINUENT D’ÊTRE DEMANDÉS
The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking and even currencies. This is, however, understandable. In
North Americaalone, 95% of the population are online (statista). With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. Successfully reaching one's target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, with Statista claiming 3.7 billion people are active social media users as of October 2021. To keep up with the ever-changing scene, digital marketing experts need to stay in step with the evolving tech trends. Social media marketing companies like ours work tirelessly to research consumers and what makes them engage with brands. We try to find the best online solutions that will cater to our clients' end-users' queries in the easiest and most cost-efficient way possible -- be it by developing new technology or adapting to trends. 15
LA CROISSANCE NUMÉRIQUE RELENTLESS POSITIONNE DIGITAL CLARITY COMME LEADER
The need for seasoned expertise and insight is in huge demand. Digital Clarity's strength, heritage and reach in the digital marketing puts the DBMM brand in an excellent position for investment and growth. Digital Clarity's strength in Search Engine Marketing, Analytics, Social Media,
Strategic CompanyTransformation means that the Company is ready to feed on that demand and leapfrog into a powerful revenue focused vehicle.
LES ACHETEURS UTILISENT TOUJOURS UN MÉLANGE DE POINTS DE CONTACT NUMÉRIQUES PENDANT LA COVID-19 TOUT AU LONG DE LEUR PARCOURS D’ACHAT
? Dans la partie découverte et évaluation du parcours, les moteurs de recherche, les réseaux sociaux
les flux de médias et les influenceurs sont des moyens populaires pour les acheteurs d’obtenir des produits
inspiration outside a brand's properties.
? Dans la partie achat du parcours, il existe de nouveaux types de points d’achat
émerger. Les portefeuilles mobiles sont derrière le courrier électronique en tant que lieu d’achat. Et 63%
begin making purchase through social media.
LES CLIENTS SONT TOUJOURS CONFRONTÉS À DES SILOS À TRAVERS LES CANAUX – LE PAYSAGE NUMÉRIQUE À TRAVERS LA PANDÉMIE
? Les clients accèdent à plusieurs points de contact lors d’un achat, mais il existe un
significant disconnect within companies. ? 75% of consumers expect consistent interactions across all departments.
? Cependant, 58 % disent qu’ils ont l’impression de communiquer avec des
departments and not one company.
? Et en ce qui concerne les problèmes de service, 70 % des clients s’attendent à ce que tous les représentants
to have the same information about them, but 64% say that they have to re-explain issues.
LES DOMAINES QUI EXCELLENT LA CLARTÉ NUMÉRIQUE SONT DES DOMAINES QUI DOIVENT ÊTRE CONSIDÉRÉS AUJOURD’HUI
? Commercialisez depuis chez vous – Déployez rapidement des campagnes depuis chez vous, collaborez
teams and keep marketers engaged with apps
? Engager les clients avec empathie – Écouter les clients, utiliser des données en temps réel pour
better understand their current situation and needs
deliver the right message, to the right person, at the right time
? Optimiser les dépenses budgétaires – Digital Clarity unifie les performances marketing et
real-time decisions to minimize the negative impact Among, its range of services, Digital Clarity help companies 'get found' on search engines like
46.02 billion U.S. dollars, up from 37.99 billion U.S. dollarsin the preceding quarter.
COMMENT L’APPRENTISSAGE MACHINE AMÉLIORE LA STRATÉGIE DE MARKETING NUMÉRIQUE
Digital Clarity applies strategy to algorithmic based machine learning tools. The launch of
MACHINE LEARNING ET MARKETING NUMÉRIQUE
Because machine learning is being used to solve a huge set of diverse problems with the help of data, channels, content, and context, as marketers, Digital Clarity stands to benefit from this information and phenomenon as a whole. But, as the information we gather grows, digital marketing as we know it is set to change. Digital Clarity will be at the forefront of this change. PAY PER CLICK (PPC) CAMPAIGNS
Pour devenir plus stratégique et faire passer les campagnes PPC au niveau supérieur pour ses clients, Digital Clarity :
? Maîtriser les métriques les plus précieuses pour votre entreprise ? Comprendre les obstacles qui pourraient vous empêcher d’atteindre vos objectifs ? Connaître les moteurs de performance sous-jacents pour prendre des décisions plus stratégiques
SEARCH - OVERALL Search makes up half (52%) of advertising spend, increasing on par at 15% to £3.3bn, next is non-video display at £1.33bn (+9%), then video display £967m (40%). Classifieds remains at £726m and other remained at £41m.
ADOPTEZ LA CLARTÉ NUMÉRIQUE
Machine learning and AI have grown at a rapid pace and are an integral part of day to day search advertising management and planning. Though machine learning has been an integral part of the ad world, what has been more significant has been the addition of Artificial Intelligence or AI. According to a recent report in The
Harvard Business Reviewby Deloitte, AI in Digital Marketing is not just getting bigger, it's getting far more persuasive MITresearchers recently unveiled a chip that can perform inference using neural network computations three to seven times faster than previous chips, and with up to 95 percent less power consumption. Dozens of companies working on new generations of AI chips-for use both in and outside of data centers-are attracting significant investment. These companies raised more than $1.5 billionin funding last year, nearly twice the amount they raised the year before.
LA CLARTÉ NUMÉRIQUE PARFAITEMENT POSITIONNÉE POUR L’AVENIR
Selon le rapport Digital Business Acceleration de Gartner : Where to Focus Now, les entreprises ont l’intention de devenir plus numériques en raison de la COVID-19.
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CONTENT MARKETING Although still extremely important, the internet has become inundated with too much content. There is consensus among companies that in order to succeed, brands need to be creating content that is valuable to readers. To do this, you need to understand consumer trends, data and engagement. Machine learning tools alongside Digital Clarity's strategic approach allows its clients to reduce the amount of time spent tracking data, as well as better decipher that data to create actionable tasks that will lead to success. DIGITAL MARKETING SERVICES There is no denying that 2020/21 has proved challenging for Digital Marketing Services. When the pandemic hit in
March 2020, many companies' long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. Most businesses, except for those engaged in essentials, have been at a standstill and enterprises are cutting back on costs. The axe falls on marketing. The virus has brought most scheduled digital marketing plans to a grinding halt or slowed them down. The impact is felt in digital marketing, with predicted patterns now appearing skewed. During the main part of the lock-down., Google announced $800 millionin funding and grants for businesses advertisers. It has on offer $ 340 millionin credits for active advertisers. The clear opportunity is at the foundation of the Company, namely the need to expedite and continue to encourage development in the digital marketing services sector. The marketing services product is labour intensive and thus the Company must jumpstart the growth by significant capital to grow simultaneously in multiple geographies.
Les perspectives de la société restent solides pour 2022 et dans un avenir prévisible, en particulier à mesure que les entreprises ajustent et redirigent leurs activités de vente au détail vers le marketing numérique en ligne dans le monde COVID/Post COVID.
Au cours de l’exercice 2021, les revenus ont diminué en raison de circonstances externes indépendantes de la volonté de l’entreprise qui ont exercé une pression énorme sur les activités d’exploitation.
Despite these circumstances, the client base is expanding in base number and the size of client serviced. At any point in time, our clients represent a variety of industries. Many of these clients choose to operate under an NDA as our clients see DBMM as a competitive advantage. Under that disclaimer, we cannot share all clients' names, but here are a few key clients representing diverse verticals, as follows: 1. Leading project management software and solution provider to the construction industry Kahua Inc, announced it was ramping up growth using the power of digital marketing in partnership with digital consultancy, Digital Clarity. 2. Digital Clarity shortlisted for prestigious
UKSearch Awards in the hotly contested 'Best Use of Search' along with client Bentley SYNCHRO, a global construction project management software company that supports the professional needs of those responsible for creating and managing the world's infrastructure. 3. Synergy SKY, a Norwegian based company that develops and markets software platforms to manage all meetings and video conferences, announce online marketing partnership with Digital Clarity. 4. Digital Clarity release SEO Guides for business during Covid-19 Pandemic. The company has a long history with Google search both paid and organic, with these guides specifically focusing on three core areas: ? The Importance of a Strong Internal Linking Strategy ? How to Get to the Top of Olympia Londonand is the only event in Europededicated to luxury and high-value property aimed at High-net-Worth Individuals. 18
D’autres exemples sont représentatifs de la diversité de la clientèle. L’approche de DBMM utilisant les analyses d’un client et exécutant un modèle individualisé pour augmenter le retour sur investissement comme objectif principal, couvre un large éventail d’industries.
Les services de Digital Clarity sont en demande et la société recherche des opportunités dans la Formule 1, l’aviation et le marketing haut de gamme pour les marques de luxe.
Les principaux secteurs verticaux de l’industrie pour Digital Clarity comprennent : les technologies financières, les sociétés de communications unifiées et les conseils discrétionnaires pour les fournisseurs de services professionnels.
ÉVOLUTION DE L’OPTIMISATION DES MOTEURS DE RECHERCHE
From an SEO point of view, keywords could become less important. Search engines receive more revenue for ads when they provide users with higher quality content. As a result, the algorithm they use needs to be more focused on providing each user with content that will serve a specific purpose, rather than be packed with the right keyword density. Therefore, the need to start thinking about the quality of your content as a ranking factor on search engines. This is where Digital Clarity comes in to help shape content 'in the right way' to direct potential buyers to the client's website.
LE MARCHÉ DES MOTEURS DE RECHERCHE DE NOUVELLE GÉNÉRATION DEVRAIT CROÎTRE DE 25,5 % EN 2021-2026
Over the last few years, the number of voice searches witnessed an exponential growth rate. Also, it is becoming less of a novelty and more like a new standard. Therefore, the next-generation search engines are more oriented toward voice-based search engines. Next-generation search engines are also increasing because of deep neural networks, machine learning, and other advancements in AI technologies. Virtual assistants, such as smart speakers, are used for various applications across several end-user industries, such as retail, BFSI, and healthcare. One major consumer-facing application is as a personal assistant. It helps consumers accomplish various tasks. For instance, Apple's Siri offers an intuitive interface for connected homes or cars. These assistants' capabilities can be personalized based on the end-user, thereby improving customer experience in various industries. Thus, although the personal segment holds a significant position, the commercial segment holds a massive opportunity to expand over the forecast period, owing to the growing industrial applications. For instance, virtual assistants can help customers find a doctor's office in the healthcare sector, fill and refill a prescription, and receive payment reminders. Moreover, the voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology.
LA CROISSANCE DES SERVICES DE MARKETING NUMÉRIQUE ET DE CONSEIL
The skill set historically owned by agencies offering disciplines such as UX, design, creativity, customer-centric data analytics and customer engagement is now being immersed with large consultancy businesses whose traditional bread and butter was Digital Transformation. Accenture, Deloitte, IBM,
KPMG, McKinsey and PricewaterhouseCoopersrank among the most aggressive players in acquiring and partnering with agencies such as Digital Clarity. They present not only an opportunity for Digital Clarity but also a prospective exit and investment opportunity. Digital Clarity have continued to develop their Digital Consultingand Strategy Planning offering. The forward looking program is to be a recognized leader in this field and fulfill companies seeking Digital Transformation for their originations.
LE BESOIN DE CONSULTATION PROFESSIONNELLE ET UNE OPPORTUNITÉ DE CROISSANCE MASSIVE
Four consultancies lead Ad Age's ranking of the 10 largest agency companies in the world. With combined revenue of
$13.2 billion, the marketing services units of Accenture, PwC, IBM and Deloitte sit just below WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu. Last year, only two consultancies-Accenture Interactive and IBM iX-made the top 10. IBM iX was the first to break into the top 10. 19
Given the experience of the team, Digital Clarity's advisory and consultancy is in demand. With the recent growth in these business areas, and the rise of consultancies, it is confirmation that Digital Clarity is headed in the right direction for growth.
LA CROISSANCE DE LA TRANSFORMATION NUMÉRIQUE DANS LE MONDE
The Global Digital Transformation Market size is expected to reach
$1,302.9 billionby 2027, rising at a market growth of 20.8% CAGR during the forecast period. Digital transformation is considered as the utilization of digital technology. Digitally transformed enterprises can be flexible to the changing technological landscape and can address abrupt shifts in the industry, particularly the one presently created by the COVID-19 pandemic; studies show that the efficiency and rate of adaptation of digitally transformed companies to a post-pandemic era are relatively larger than conventional businesses. Source Digital Clarity can help various businesses that have been considerably affected by the global outbreak of the COVID-19 pandemic. One of the significant challenges for the global economy in 2020 was to facilitate business continuity in the midst of social distancing guidelines, lockdowns norms, work-from-home culture, and other operational challenges. The lack of availability of digital strategies, infrastructure, or tools worsens the challenges for various companies that were needed to abruptly shift operations online or allow workers to work from their homes. The situation, on the other hand, resulted in a considerable surge in awareness regarding the urgent requirement for digital transformation across a majority of the industries and created some lucrative opportunities for the global market. Companies are getting more aware of the advantages of digital transformation, particularly in the work-from-home culture that needs a business to allow the employees to easily learn, collaborate and perform organizational functions across remote locations.
LE DIGITAL CONTINUE DE PORTER LA CROISSANCE DU CONSEIL
Such is the dominance of US consulting, that its status as the world's largest consulting market barely bears mentioning anymore. The global consulting market grew by about 8% to
$160 billionin 2020, but accounting for 44% of that, the US saw another year of meteoric growth last year according to Source Global Research. While it is still undeniably America first when it comes to consulting, however, the battle to be the second largest consulting market is much more tightly contested. Despite slowed growth in the UK, the management consulting market in the UKhas remained the globe's second largest. Nearest rival Germanyaccounts for 0.3% less of the global consulting market than Britain.
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L’IMPORTANCE DU CONSEIL STRATÉGIQUE EN 2021 ET AU-DELÀ
Dans tous les secteurs, les organisations accélèrent les processus de transformation numérique pour une croissance et une rentabilité à long terme. Pourtant : « 53 % des organisations interrogées n’ont toujours pas été testées face au défi numérique et leur préparation à la transformation numérique est donc incertaine. » Ce rapport de Gartner souligne la nécessité d’embrasser le changement.
Businesses had no choice but to respond quickly to challenging conditions. Although not formally classed as 'agile', the twists and turns of the pandemic have required executives to innovate on the fly and collaborate to get things done. This has been compounded by working from home, which has cut out distractions and created more time for 'deep thinking'.. Regardless of headcount, a return to more stable trading conditions shouldn't mean running back to the standard practices and silos that previously slowed marketers down. Adobe says that, Business-to-business (B2B) commerce will continue to undergo a major transformation in 2021 as companies adopt the latest technologies to find new customers, improve their supply-chain efficiencies, and provide a more personalized user experience to their clientele.
Digital Clarity a créé un
Areas of focus include: ? Cost analysis ? Audit current channels ? Digital strategy planning ? ROI projection planning ? Digital consulting and training
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GLOBAL AD SPEND CONTINUES ? Global advertising spend is expected to grow by 10.4.% or
? Les dépenses dépasseront les niveaux d’avant la pandémie, un an plus tôt qu’auparavant
predicted ? All regions forecast to return to growth in 2021 with
Canada, the US and Australiaexpected to be fastest growing markets in 2021
? Le numérique continue de tirer la reprise, renouant avec une croissance à deux chiffres. Ce
will represent 50.0% share of global spend this year
Les investissements publicitaires devraient augmenter de 10,4 % dans le monde en 2021, selon le dernier rapport de Densu sur les dépenses publicitaires.
COMPETITIVE LANDSCAPE Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of the companies are planning to spend around 75% of their advertising expenditures on digital marketing within the next five years. "U. S. Marketers are expected to spend
$110.1 billionon digital ads this year, or 51% of the $214.6 billiontotal U.S.advertising spending forecast, excluding political ads. Newspapers, radio, magazines, and local television now account for just 21% of the U.S.ad market." From The Wall Street Journal
LA CLARTÉ NUMÉRIQUE A UN AVANTAGE CONCURRENTIEL
Digital Clarity operate in a highly commoditized market but have over the years build a stellar reputation that makes it different from its competitors. Some of these areas include: 1. Our DNA is Strategically Driven
Nous pensons que la voie d’une acquisition réussie de clients réside dans la compréhension de l’activité d’un client, et pas seulement dans la gestion d’une campagne. Nous cherchons à aider nos clients à comprendre que le succès doit être objectif et mesurable.
2. We are Business Led
Le marketing digital n’est pas un coût mais un atout. Pas une ligne dans une feuille de calcul, mais une force émotive qui, si elle est bien faite, apportera un véritable changement et une croissance à l’entreprise.
3. We are Digital Thinkers
Le marketing doit être au cœur de l’entreprise. Offrir une véritable innovation dans le marketing numérique nécessite non seulement des connaissances, mais aussi de l’autorité et du courage. Nous pensons numérique. Nous générons des résultats.
4. Our goal is to deliver Digital Performance
Nous aidons nos clients à comprendre leurs buts et objectifs, en utilisant le marketing numérique pour générer de nouvelles opportunités commerciales et fidéliser leurs clients actuels.
LA CROISSANCE DES MÉDIAS SOCIAUX B2B
2020 will go down as the year that marketing was pulled into the boardroom. 80% of senior executives said the role of marketing in setting strategy has expanded since the pandemic. Traditional consumers have moved online, making the digital environment even more important right now. This priority has raised the profile of marketing as companies scramble to understand the digital-first consumer. The battleground for 2021 will be about speed and agility. Now that many companies have treasure troves of data, the difference is how fast they can personalise the experience and respond to consumer behaviour. Expect to see more investment and innovation in technology infrastructure alongside marketing.
? 40 % des spécialistes du marketing de contenu B2B ont augmenté leur investissement dans les médias sociaux et
communautés en ligne en réponse au COVID-19.
? 76 % des organisations B2B utilisent l’analyse des médias sociaux pour mesurer le contenu
performance. ? By 2025, 80% of B2B sales interactions will occur on digital channels.
$1.99 billionin 2022, and $2.33 billionin 2023. 22
Presque tous les spécialistes du marketing de contenu B2B (96 %) utilisent LinkedIn. Ils l’ont également classée comme la plateforme organique la plus performante.
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LA CROISSANCE DE LA PUBLICITÉ LINKEDIN DEVRAIT MONTER JUSQU’EN 2023
Pour les publications sociales payantes, l’image est similaire mais pas identique.
LinkedIn arrive encore en tête (80%).
Mais Facebook surclasse Twitter et Instagram surclasse YouTube.
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VENTES MONDIALES DE COMMERCE ÉLECTRONIQUE B2B EN 2021
Aux États-Unis seulement, les ventes de commerce électronique B2B atteindront
The predominance of B2B ecommerce means that B2B businesses must improve and simplify their shopping journey, channeling the B2C ordering experience. The B2B shopping experience is a lot more complicated than that of a B2C buyer. Because of the nature of the transaction, B2B buyers usually need to go through various steps, including sales representative interaction, negotiations, and approvals before they can make a successful purchase. In short, B2B eCommerce businesses must adapt to a more seamless transaction building advanced functionality quote management, price negotiation, easy ordering, order and inventory management for the B2B market. 23
$636 billion2 United States: $504 billion3 Japan: $104 billion4 United Kingdom: $86 billion5 Germany: $70 billion6 France: $43 billion7 South Korea: $37 billion8 Canada: $30 billion9 Russia $20 billion10 Brazil $19 billion
LE MARCHÉ DE LA PUBLICITÉ NUMÉRIQUE B2B AUX ÉTATS-UNIS EST MIS EN PLACE POUR LA CROISSANCE POST-PANDÉMIQUE
Last year, US B2B pivoted from in-person channels to digital ads to reach audiences. In 2021, the growth in digital ad spending will be even greater than was originally estimated by eMarketer, indicating the shift to digital isn't slowing down.
Les publicités numériques resteront également une partie plus répandue du mix média B2B dans les années à venir.
DÉPENSES B2BS AUX ÉTATS-UNIS SUR LINKEDIN DISPLAY
LinkedIn makes up the largest share of US B2B display in 2021 with 32.2% of the
$5.09 billionthat will be spent on B2B display this year. We estimate US B2B LinkedIn display ad revenues will be $1.64 billionin the US, growing 27.1% from 2020 when $1.29 billionwas spent on LinkedIn B2B display.
LES DÉPENSES B2BS AUX ÉTATS-UNIS POUR LA RECHERCHE AUGMENTENT
En 2021, les B2B américains dépenseront
Mais le taux de croissance de la recherche n’est pas aussi fort : il augmentera de 19,5 % à partir de 2020.
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LA NOUVELLE NORMALE SERA NUMÉRIQUE
En un an seulement, l’adoption du numérique s’est produite à un rythme cinq à dix fois supérieur au rythme prévu.
Lockdown periods, economic uncertainty and loss of predictability have forced customers and businesses online in previously unseen numbers. This migration has upset the power balance, with customers now more in control of the relationship and less loyal to brands and products. On top of that, 60% of companies have seen new buying behaviors such as changes to average basket size and product interests. Pandemic disruption is also causing many businesses to demand a similar level of convenience to consumers. When we return to normal, there's no question that the new normal will be digital.
CROISSANCE DE LA SENSIBILISATION ET DE LA SENSIBILISATION DES INVESTISSEURS.
Digital Brand Media & Marketing Group, Inc.will initiate a significant effort to raise positive awareness of DBMM's growth potential on a global basis. The Company had to continue to defer its 2020/21 plans until certain SEC Matters regarding the delinquent filings brought current in July 2018, remain open. The global pandemic made it impossible to initiate any Investor Awareness Program. Hopefully in 2022 the strategic outreach will be directed at investors around the world who understand the digital marketplace and its expanding influence on consumer decisions. DBMM will target new investors through a global digital and traditional integrated investor outreach campaign which will be run by Digital Clarity, with third parties, as required, for distribution. In all areas, the Company will act in the interests of all stakeholders. In the full industry context of dramatic expansion of digital footprints, there has been no direct correlation between DBMM's revenues and its share price. Economic and industry analysts have opined that the industry multiple continues to grow to, in some cases, 25-30 times revenues. DBMM will expand its client and geographic scale, thus increasing revenues. There were matters outside of DBMM's control which caused growth to be in neutral, and in 2020/21 the pandemic threw all planning into disarray. With capital infusion, 2022 will follow the model of a growing client base and geographic reach until it achieves a TBD level of profitability. We anticipate the benchmark will replicate successful industry models in digital technology, marketing and company transformation. FINANCIAL OVERVIEW/OUTLOOK DBMM has been honing its commercial model since the acquisition of Digital Clarity ("DC") in 2011 which has been cash-flow positive as an operating company since its acquisition. External events outside of DBMM's control has precluded the growth expected to this point, however, its margins will continue to be strong on an annual basis, and once the business reaches appropriate scale with assumed profitability and cross-over point, DBMM trajectory suggests a resultant very successful business for all of its stakeholders. The growth trajectory anticipated is expected during 2022, following capital infusion and return to normal trading. Once that occurs, the clients benefit immediately due to a wider range of resources; the shareholders will benefit as the market cap grows. The media market multiple far exceeds the "old" manufacturing multiples, as digital technology and marketing has become one of the fastest growing industries in the world today. DBMM's place in the sector is strong. The industry environment continues to grow exponentially and the future of digital marketing as an essential strategy for any consumer-facing business has been proven over-and-over as certain retail businesses are forced to close their doors for lack of or an ineffective digital presence. DBMM's brand, Digital Clarity, increases its valuation with client case studies and industry awards resulting in its being considered a leader in the sector for its size. DBMM's increasing client base, coupled with decreasing certain kind of debt and expenses, positions the Company to attract mezzanine financing, something sought after by many and achieved by few. Coincidently, 2020/21 results have slowed down temporarily due to Brexit unease in the UKand clients concern about trade issues with or without the European Union. So in the midst of the uncertainty caused by the Brexit slowdown, the COVID -19 global outbreak has caused further slowdown as clients paused and business development much different during an initial lockdown , then lifted only to be reinstated on November 5, 2020. That only made the uncertainty further exacerbated, while clients need to extend or double down on their digital footprint as the industry has become essential during the pandemic. Nevertheless, Digital Clarity is revising its model to adjust to changing circumstances, when client revenues are paused or delayed. 25
The Company received a commitment for future working capital in order to grow the Company in key markets, with the intent to move to DBMM profitability following a return to normal trading. At that point, DBMM would not require future financing until it was ready to acquire 1-2 additional companies to complement and further develop the digital marketing business. Growth capital will increase as the client base re-balanced and expands in size and scope. Going forward, there will be an emphasis on investor awareness as soon as the
SECdismissal has been affirmed by the full commission. DBMM has been current in its filings since July 2018and is encouraged by the outlook after normal trading has recommenced. DBMM intends to make significant strides in aggressively widening its brand exposure using a variety of digital and social channels. There are investors around the globe who understand the digital marketplace and its increasing influence on consumer decisions. DBMM will be targeting these new investors in the public market through a global digital and traditional, integrated campaign which will be run by Digital Clarity, with third parties, as required for distribution.
Les attentes pour l’exercice 2022 restent de retour à la normale après l’affirmation du licenciement par la commission complète. La Société a l’intention de passer par la suite au plan de croissance à grande échelle dans plusieurs zones géographiques au profit de toutes les parties prenantes, en tenant compte de l’impact de la pandémie mondiale.
During fiscal 2021, and to a lesser extent, in fiscal 2020, we successfully reached agreements with certain lenders resulting in gain on extinguishment for loans payable which amounted to the difference between the carrying value and the revised amount of the obligations. The gain on extinguishment of principal and accrued interest amounted to
$169,837and $57,802and during fiscal 2021 and 2020, respectively. We also successfully reached an agreement with a holder of convertible debentures aggregating $249,800to modify its terms. Such debentures are no longer convertible, are now non-interest bearing, and have been reclassified to loans payable. It also resulted in a decrease in derivative liabilities and an increase in additional paid-in capital of approximately $260,000during fiscal 2021.
Nous n’avons pas émis de débentures convertibles depuis 2015.
PÉRIODE DE TROIS MOIS TERMINÉE
Nous avions environ
Au cours de la période de trois mois terminée
ajusté principalement pour les éléments suivants :
Accounts payable, accrued expenses, accrued interest, and accrued compensation, of approximately
$37,000, resulting from a short fall in liquidity and capital resources.
De plus, les variations suivantes des actifs et passifs d’exploitation au cours de la période de trois mois terminée
Nous avons généré des liquidités grâce aux activités de financement de
PÉRIODE DE TROIS MOIS TERMINÉE
Nous avions environ
Au cours de la période de trois mois terminée
Accounts payable, accrued expenses, accrued interest, and accrued compensation, of approximately
$131,000, resulting from a short fall in liquidity and capital resources.
Au cours de la période de trois mois terminée
RESULTS OF OPERATIONS Consolidated Operating Results For the For the Three Month Period Ended Increase/ Increase/ November 30, November 30, (Decrease) Decrease 2021 2020 % SALES
$ 57,582 $ 36,965 $ 20,61756 % COST OF SALES 39,754 90,323 (50,569 ) -56 % GROSS PROFIT 17,828 (53,358 ) 71,186 NM COSTS AND EXPENSES Sales, general and administrative 165,925 117,219 48,706 42 % TOTAL OPERATING EXPENSES 165,925 117,219 48,706 42 % OPERATING LOSS (148,097 ) (170,577 ) (22,480 ) -13 % OTHER (INCOME) EXPENSE Interest expense 83,472 83,041 431 1 % Other income (98,262 ) - (98,262 ) NM Change in fair value of derivative liability 12,207 (5,956 ) 18,163 NM TOTAL OTHER EXPENSES, NET (2,583 ) 77,085 (79,668 ) -103 % NET LOSS $ (145,514 ) $ (247,662 ) $ (102,148 )-41 % NM: not meaningful
Nous générons actuellement des revenus grâce à notre
Pour la période de trois mois terminée
Revenue is recognized upon transfer of control of promised or services to customers in an amount that reflects the consideration the Company expect to receive in exchange for those services. The Company enter into contracts that can include various combinations of services, which are generally capable of being distinct and accounted for as separate performance obligations. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities. The increase in our revenues during the three month period ended
November 30, 2021, when compared to the prior year, is due to increase activity following the ease of restrictions in the UKassociated with COVID-19 and its impact on Digital Clarity's clients.
Au cours de la période de trois mois terminée
The sales, general and administrative expenses during the three-month period ended
November 30, 2021increased primarily from an allocation of overhead of expenses to non-revenue generated activities during that period compared to those incurred in the prior period.
Les charges d’intérêts au cours du trimestre ont été constantes par rapport à celles encourues au cours de la période précédente.
L’augmentation des passifs dérivés au cours de la période de trois mois terminée
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