We are clearing out a garage, selling three bicycles and a car, and when it’s time to post on Leboncoin, a message appears: insertion fees. Since the beginning of 2026, the platform has gradually modified its pricing structure for individuals, with thresholds that vary according to categories and the volume of listings. The change isn’t immediately obvious as long as we stay within the quotas, but as soon as we exceed them, the bill rises quickly.
Quota of 50 free listings: how the counter really works
The central mechanism of the new system is based on a global quota of 50 free listings per account, across all types. This number includes both new postings and renewals. In other words, re-listing an expired ad consumes one unit of the quota, just like creating a new one.
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The quota calculation takes into account the account activity since March 2025. If you have been posting regularly since that date, your counter does not reset to zero: it reflects the cumulative history. A seller who had already posted around forty ads between March 2025 and April 2026 thus finds themselves with a very limited margin before switching to paid mode.
Beyond the 50 listings, insertion fees apply to each new posting. Leboncoin has not publicly detailed a single pricing grid: the amounts seem to vary by category. We will revisit this later, particularly for automobiles where the rate is particularly high. To delve into the known amounts and tips related to these fees, one can consult the Leboncoin ad prices for individuals in 2026 on Annu Moteurs, which documents the tiers by category.
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Another operational point: the purchase of credits is no longer possible. Credits already acquired remain valid until their expiration date, but once exhausted, there is no recharge. This change closes the door for those who used credits to bypass renewal limits.
Car listings on Leboncoin: the threshold of 79.90 euros from the third publication
The vehicle category (cars, motorcycles, utility vehicles) operates under stricter rules than the general quota. Each individual has two free listings per year for vehicles. From the third one onwards, an insertion fee of 79.90 euros including tax applies.
This rate is not progressive. Whether it’s the third or the fifth car ad of the year, the amount remains the same per publication. For someone selling just one personal vehicle, the change goes unnoticed. For an individual who regularly buys and sells used cars, the bill quickly becomes a significant budget item.
Renewal and deletion-republication
Deleting a car ad and then republishing it does not reset the counter to zero. The system tracks the account activity, not the individual status of each ad. This logic targets regular sellers who circumvented the old limits by recycling their postings.
Feedback varies on this point, but several users on specialized forums report that even a minor change in the ad text (adjusted price, modified photo) does not prevent the count. The quota is linked to the account, not the content.
Leboncoin secure transaction fees: who pays what in 2026
Insertion fees (related to posting) should not be confused with secure transaction fees (related to the actual sale). On this second aspect, the rule has not changed:
- The individual seller pays no commission on the amount received via the secure transaction. They receive the displayed price in full.
- The buyer bears the fees: 0.70 euros plus 5% of the price for delivery, or a flat fee of 0.99 euros for in-person pickup.
- The ceiling for secure transactions remains set at 2,500 euros. Beyond that, another payment method must be used.
This distinction is central: posting now costs something, but selling remains free for the seller as long as they use the platform’s standard circuit.
Paid visibility options: what highlighted listings cost
Regardless of the quota and insertion fees, Leboncoin still offers paid highlighting options charged to the seller. These options are not new, but they weigh more heavily in the overall budget now that posting itself can be paid.
- The “Featured” option costs a few euros per ad and temporarily places the listing at the top of the list.
- The “Urgent” option adds a visual badge and priority positioning.
- The “Visibility” pack combines several highlights with a bundled rate.
None of these options modify the quota of 50 listings. They are added to any potential insertion fees. An active seller who accumulates paid postings and visibility options can easily spend several dozen euros per month on the platform.
The risk of reclassification as a professional
Leboncoin is not the only one monitoring sales volumes. The DGCCRF can reclassify an individual as a professional if their activity exceeds a certain threshold of regularity and income. In the event of reclassification, professional commissions apply, and they rise significantly: up to 15% per sale depending on the category, for professional accounts without a subscription.
The new pricing structure of Leboncoin acts as an economic filter that pushes large sellers towards professional status or to other platforms. For an individual who sells occasionally, the model remains favorable. For a regular reseller who refuses the professional status, each additional listing beyond the quota represents a direct cost, along with a tax risk.
The shift to these new rates, operational since April 27, 2026, does not concern accounts with a professional subscription. Only users without a subscription, whether they declare themselves as individuals or not, are subject to the quota and insertion fees. The boundary between occasional use and commercial activity has never been clearer on Leboncoin, and this is precisely the signal the platform seeks to send.