12%. This is the increase recorded in the volume of legal downloads in France between January and May 2024, according to figures shared by Hadopi. However, at the same time, 17% of internet users admitted to having visited at least one unauthorized platform, a slight increase compared to 2023, even as controls have intensified.
E-commerce shows no signs of slowing down: purchases of digital content are soaring, and payment methods are evolving. As for connected televisions, they are now leading sales, surpassing traditional models for the first time. French households are rapidly upgrading their equipment.
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What is the state of downloading in France in 2024?
In France, the landscape of downloading is rapidly changing, driven by new digital usages and a renewed relationship with technology. According to Sensor Tower, 94% of mobile connections are now made via mobile applications. The web browser is losing ground: integrated solutions, which are more flexible and intuitive, are appealing to almost all internet users.
AI-powered chatbots have gained a clear advantage. This year, these virtual assistants, including ChatGPT, Google Gemini, and Doubao, recorded 13.8 million downloads in France. They dominate the rankings, leaving social networks and streaming platforms far behind. The French, especially those aged 15-24 (54% monthly adoption), favor these tools capable of providing immediate responses, whether for information, entertainment, or daily support.
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The online commerce sector is following this trend. Temu, Shein, and Vinted are among the most downloaded applications, demonstrating the growing success of digital consumption and the second-hand market. the site Bin News France scrutinizes these developments, continuously analyzing sector data to provide an accurate view of downloading news in 2024. The State of Mobile 2025 report highlights a new reality: e-commerce, AI, and digital usages now form an inseparable whole, where speed, personalization, and immediacy are becoming the standards.
The major trends in e-commerce and digital consumption this year
E-commerce is at the heart of digital usages. Large distribution platforms attract 37.3 million unique visitors each month. For pure e-commerce players, the figure rises to 44.2 million. The second-hand market continues to grow: 28% of traffic to specialized sites comes from those aged 15-34.
Digital entertainment is becoming a staple in the daily lives of the French. Here are some benchmarks that illustrate this trend:
- 52.5 million people watch videos online each month,
- 26 million view video content every day,
- 68% play online at least once a month.
Video streaming attracts all profiles: SVoD reaches half of the population each month, while AVoD achieves a penetration rate of 78%. On the spending side, growth continues: in-app consumer purchases are up 13% in 2024 globally, and notably, non-gaming applications now generate more revenue than games themselves.
Conversational AI is also becoming part of daily life: 20% of the French population will use it by the end of 2024, equating to 12.2 million people. Among those aged 15-24, more than one in two regularly uses these tools. AI chatbots now account for $1.1 billion in consumer spending this year. Social media and video streaming remain the two giants of monetization, generating $11.7 billion and $11.9 billion respectively during this period.
Key statistics on the audiovisual equipment of French households
Internet connectivity has reached almost all households: 94% of French households are connected in 2024. Usage is intensifying: each person spends an average of 2 hours and 40 minutes online per day. The smartphone captures attention, with 80% of the time spent online occurring on this device.
This rise of mobile is accompanied by a generalization of high and very high-speed access. Fiber optic continues to grow, with 24.4 million subscriptions by the end of 2024. Across all technologies, there are 32.6 million subscriptions to fast internet, indicating an accelerated digital transformation.
The mobile market continues to expand: 83.8 million SIM cards are in circulation in the country, for a population of about 68 million inhabitants. Connected usages are multiplying, both in private and professional spheres.
The press has also embraced digital: 2.6 billion copies were distributed in 2024, with 28.3 billion digital visits recorded. Regional daily newspapers saw their digital visits increase by 15%, while regional weekly newspapers rose by 19%. Today, 85% of indirect press distributions occur through digital, a sign of a profound shift towards screen reading and interactivity.
Downloading and digital consumption in France are advancing rapidly. Between technological acceleration and new habits, daily life is being reinvented: tomorrow, who will still be able to say where the virtual begins and where the real ends?